![]() ![]() Part of Microsofts strategy for dealing with that threat rests on its emphasis of Windows 8 as a consummate productivity platform, even on a smaller touch-screen. Windows 8 tablets will face a variety of competitors, including the iPad and a large array of devices running Google Android. It will come with an app store, and many of the latest under-the-hood tweaks optimize battery life and wireless connectivity. Windows 8 features a “start” screen of big, colorful tiles linked to applicationsthe better to touch, because Microsoft intends the operating system for both traditional PCs and tablets. That trend has affected Microsoft in a very big way. Although Windows continues to dominate the market for traditional operating systems, the rise of mobilitydriven in large part by Apples success with the iPad and iPhonehas threatened to replace the PC as the center of peoples everyday computing lives. But the tech landscape as a whole has undergone some seismic shifts in the interim. Three years later, history is set to repeat, with Microsoft and Apple ramping up new versions of their respective operating systems for release within months of each other. And although pundits and the tech press made the inevitable head-to-head comparisons between the two companies offerings, nobody seemed to believe that Snow Leopard would threaten Windows 7 in the traditional operating-system space. Unlike Windows 7, Apples latest software platform was more of an update than an outright revision. ![]() The operating system had a dual mission: erase the bad memories associated with Windows Vista, which in its early days was met with derision from an extremely vocal subset of customers and businesses, and replace the solid-but-aging Windows XP.Ī couple months before Windows 7 hit store shelves, Apple rolled out an updated version of its Mac OS X, Snow Leopard (the company has a thing about naming each successive OS after a big cat of some sort).
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